Internet Marketing for Beginners – How it Can Boost Your Business

by Cade Arnel on August 10, 2011

What is internet marketing?

Internet Marketing BeginnerInternet marketing, as the name implies, is the marketing of products and services over the internet.

The term also refers to the steps that are taken to promote an organization’s website on the World Wide Web. Across the globe, internet marketing is also often referred to as online marketing, digital marketing, web marketing or search marketing.

Over the past few decades, the internet has changed the way we live. It has become essential for businesses across the globe to not only have an online presence, but to effectively be able to promote their commodities on the web.

Internet marketing for beginners can seem a very daunting subject, and knowing why you would bother promoting your business online is just as important as knowing how. So lets explore the world of online marketing and the benefits that are derived from taking your business online and promoting electronically.

What are the benefits of internet marketing for business?

Other than the apparent advantage of reaching a wide audience by inexpensive means, there are a number of reasons and advantages to marketing online. This section of Internet marketing for beginners examines some of the main advantages to the organization indulging in online marketing.

  • Increasing number of internet users across the globe
  • Reaching target audience and prospective buyers with ease and efficiency
  • Enables prospective buyers to get an idea of the overall organization and its functions; not just the products and services it is offering
  • Buyers given opportunity to research commodities before decision-making process
  • The internet is not subject to any time constraints – therefore online marketing information is available 24/7!
  • Internet marketing statistics can be easily traced, measured and analyzed
  • Informing not just prospective buyers, but influencing buyers who would not have purchased through increased content and information

Internet marketing is more than having a website…

Internet Marketing NewbieInternet marketing is far more complex than having a registered domain name and live website. Like traditional marketing practices and techniques, internet marketing requires thorough planning, knowledge of internet marketing strategies and expertise.

Internet marketing does not only refer to the marketing of products and services over a company’s website, but also marketing and brand building done through electronic mail and social media sites.

Internet marketing for beginners – What is SEO and SEM

Every internet marketing newbie must start somewhere in their journey to internet business success. Building a sound knowledge base on Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is the ideal place to start learning.

An introduction to the basics of internet marketing must briefly encompass the definitions of these two methods.

SEO – Search Engine Optimization: Organic methods are used to improve the visibility of a website in search engine page results, by considering how search engines typically function, and thus ranking highly and generating free traffic.
SEM – Search Engine Marketing: This aims at promoting websites by increasing the visibility of the website in search engine result pages via paid traffic advertising.

By increasing your business website in the search engines with SEO and SEM, you will be able to attract plenty of traffic and potential customers to your business. So I will be covering these two topics in much more detail in future posts.

But until then, for Newbie Internet Business Owners wanting to build an ecommerce segment to their business, and start promoting their products online, I personally use and recommend BigCommerce Shopping Cart Software. I have recently started a new site called, which will be covering many topics and tips on Ecommerce, as well as the features & benefits of the software.

Have a great day


Try Market Samurai now for free!

{ 10 comments… read them below or add one }

Harry Lynn August 10, 2011 at 10:28 pm

G’day Cade,
This is perfect info especially for those starting out. I always enjoy your work and learn something every time I read your writing.


David Moloney August 10, 2011 at 10:53 pm

Hi Cade, agree that internet marketing for beginners can be intimidating, with so much to learn. But really the basics don’t take that much to sink in. By taking the time to understand the long term benefits of SEO, your website and business can benefit and reduce or even stop having to rely on an SEM cost


Jackie Stenhouse August 11, 2011 at 9:02 am

I can remember when I started internet marketing and felt very overwhelmed by all of the terminology and things which you could do to make money online. As David said though once you have been doing it for a while, the basics will sink in and then you can start working on the finer points.


Cade Arnel August 12, 2011 at 6:04 pm

Hi Jackie,
Yes understanding the basics is the key, though when I first started, I found myself reaching a new level of deeper understanding all the time. I still find that I’m learning, and I like to try and learn something new everyday. It always better to be “Green and Growing” I believe.


Lisa Wood August 11, 2011 at 10:27 am

Hello Cade,

Internet marketing for beginners can be very confusing, with all the technical terms and words. How can one rank a site? What should I write? Those where a few questions that I had when I first started out.

Learning the basics soon helps and gives a great boost for confidence, and help your business so that others can search online for the information that you provide.

Great read Cade – I really like your Big Commerce Review Site and how well it is set up.



Cade Arnel August 12, 2011 at 6:15 pm

Hi Lisa,
There a so many question and things to learn as a Beginner Internet Marketer, it can be hard to know where to start. Your right, sticking to the basics like On-Page and Off-PageSEO, Keyword Research, Social Media and learning how to setup a site/blog is the best places to start.


Jan Littlehales August 11, 2011 at 1:17 pm

Hi Cade,
You’ve put together a really great introductory post for budding internet marketers. I can remember when I started out, how confusing it all was.
Agree that starting with SEO and SEM is a great place to start.


Madeline August 11, 2011 at 1:31 pm

Hi Cade,

Great article. The internet has opened up a world of opportunities for small business owners and helps them compete with the bigger, more established players.
– Madeline


Cade Arnel August 12, 2011 at 6:22 pm

Hi Madeline,
Yes its taken big business a while to cotton on to the power of the Internet and Ecommerce, which if you know what you are doing can make it much easier to get established in a given niche than it would with traditional offline methods


Lina August 11, 2011 at 8:38 pm

Hi Cade

With the excellent results you’ve achieved with your online business, you are definitely the Go-To Person for internet marketing for business. I highly recommend you to anyone, looking for guidance in this area.


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