Using On-line Video for Internet Marketing Success

by Belinda on May 13, 2010

Wow, it is mind blowing how far on-line video has come over the last five years!!!!

YouTube is the world’s most popular on-line video site, allowing millions of people to watch and share originally created videos. YouTube is extremely user friendly and people can easily upload and share video clips, you can then download video’s from YouTube to your web-site or blog.   The great thing about YouTube is that everyone can participate by watching, sharing or capturing special moments on video.  Your YouTubeon-line video reaches a global audience and some great talents have been discovered on YouTube.

So what are the benefits of using on-line video’s on your website or blog?

  • Video is a very non-expensive way to promote your product or services
  • On-line video makes it easy to demonstration how a product or service works
  • Video’s are very interactive, it shows your personality, it puts a face to a product or service
  • By putting video’s on your web-site or blog it caters for  people who prefer something visual rather than reading heaps of text.

4 great ways to use on-line video’s to increase traffic to your web-site.

1. With today’s technology, if you want to know how to do something, the easiest way is to watch a demonstration video.  You can access step by step tutorials on-line on how to do just about anything.

2. Video Testimonials from happy clients are a great way to increase traffic to your web-site.  Potential customers can see first hand what other people think about you and the results they are getting from your product.

3. Blogcasts which are short video clips published within a blog, work really well to promote  your product or service.  This gives your web-site a personal touch and potential customers may be more likely to buy from you. The popularity of video blogging is growing rapidly with technology and video equipment much more affordable.

4. On-line software such as Snagit and Camtasia make it so easy to make an on-line video, once you are happy with your video upload it to YouTube then download it to your to your web-site or blog.

On-line VideoMaking an on-line video is not necessarily as easy as it looks, experts like Sean Rasmussen, author of  “Year of the Affiliate” make it look easy. It does take some practice, but as they say practice makes perfect, so why not get in and give it a go.

When making our first on-line video on the Google Adwords Keyword Tool, it took us about a week to make a 2minute video, but once you get used to hearing your own voice on video it becomes easier. The next challenge is to make a video featuring yours truly,  seeing yourself on video takes it to a whole new level.

Have Fun!!


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{ 8 comments… read them below or add one }

David Moloney May 13, 2010 at 11:31 am

Hi Belinda,

With video hardware and software becoming more and more affordable, video certainly is making huge inroads into website design. The fact that Google also owns Youtube is a huge win to having your video indexed and found by people all over the world (and then have them click through to your site). Good work.
.-= David Moloney´s last blog ..Free Logo Design Brief: Download Yours Now =-.


BelindaO May 14, 2010 at 10:21 am

Hi David,

Video is great for SEO purposes, and yes a big plus that Google owns YouTube.



Gee May 13, 2010 at 10:58 pm

Hi Belinda

Your post is very timely. I am wanting to start using video for my marketing and am a bit apprehensive about it.

Thanks for the push.
.-= Gee´s last blog ..Jessica Watson – Truly An Inspiration =-.


BelindaO May 14, 2010 at 10:18 am

Hi Gee,

Go for it! It may not be perfect the first time but it is a whole lot of fun……….



Wal Heinrich May 14, 2010 at 8:25 am

Did you ever come across that video production software that someone posted on the yota forum about 6 months ago? I must see if I can find it again. It supposedly makes professional video production even easier.
.-= Wal Heinrich´s last blog ..By: Wal =-.


BelindaO May 14, 2010 at 10:16 am

Hi Wal,

Cade thinks it was Jing & Camtasia that was mentioned on the forum. Have used Camtasia which is great but might have to check out Jing.




Cemil May 17, 2010 at 10:00 am

Having used both Jing and Camtasia I can say that they are both great tools. Camtasia does give you are few more options that will come in handy once you really start to make use of the power of video.
.-= Cemil´s last blog ..Reputation Management Tools – Manage Your Reputation Online =-.


photo recovery June 25, 2010 at 6:53 pm

It is useful for internet marketing. Online video on websites is a best way to promote product.


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