The Power of Long Tail Keyword Research

by Belinda on March 18, 2010

Hi there Aussie Internet Marketer fans!!

The benefits of Long tail Keyword Research

Today’s post is about Long tail Keyword Research and why Long tail Keywords are a great way increase traffic to your web-site and convert visitors to clicks and sales. The visitors searching for long tail keywords know exactly what they want, for example if you are searching for something in particular on-line such as “Keyword Research”,  if you are more specific in your search like “Long tail Keyword Research” and your search is more relevant the competition is most likely less.  By using a long tail keyword you can rank on the first page of Google far easier than ranking for a short tail keyword because of the competition from competitors.

Recent research has found that long tail keyword searches often show a higher conversion rate by up to 200% compared to short tail  keywords, and can be extremely profitable for Internet Marketer’s in terms of a lower cost per click and a higher return on investment.

According to Wikipedia the definition of  Long tail Keyword Research is:

“The long tail in keyword research is basically an expansion of a core, generic, high volume keyword phrase to include numerous combination’s and permutations of the keywords and their associated or relevant phrases.”

Long tail Keywords v Short tail Keywords

Keywords can be split into two main groups, long tail keywords and short tail keywords or to put it in more simple terms broad keywords and narrow keywords.  There has been some debate recently about which is the better of the two types of keywords , which one is more profitable and converts in terms of money and time.

If your Keyword is a brand name for example “Coca Cola” and your brand becomes well known right around the world just like “Coca Cola”  is, then a short tail keyword is a better option as people will just search the brand name, but if you are trying to rank for a popular keyword relating to your niche, then a long tail keyword around your niche is a much cheaper option and helps get you ranked quicker with the search engines.  It may take more time and effort in the short term researching profitable, less competitive, effective Long tail Keywords but the rewards in the long term will be most satisfying.

Long tail Keyword Research Tools

Not to long ago Keyword Research was a very manual, tedious and time consuming task, but some very smart people have developed different tools on-line to make it very easy for us Internet Marketer’s to do Long tail Keyword Research.  I currently use Market Samurai, which is worth its weight in gold, for a nominal fee, it collects all the relevant keyword data at the touch of a button.  Check out my new resource page to view some free Keyword Research video’s and be sure to download your free trial of  Market Samurai here.

There are also some great free Keyword Research Tools available on-line, tools such as SEO book, Spyfu, Wordtracker and Google Adwords just to name a few of the more popular tools.  Stay tuned for my next post when I will cover the Google Adwords Research Tool, I have put together a short video on how to use it. It is a great tool to source new Long tail Keyword idea’s to help generate traffic to your web-site and hopefully improve your ranking with the search engines which in turn means $$.

See you soon

BelindaO

Try Market Samurai now for free!

{ 3 trackbacks }

Tips in Increasing Website Traffic | Internet Marketing|Lead Generation|Self Branding
March 18, 2010 at 3:46 am
The Power of Long tail Keyword Research | ItsSEO.com
March 18, 2010 at 9:18 am
The Power of Long tail <b>Keyword Research</b>Google Alerts – "keyword research" :How To Make Money On The Internet Today
March 18, 2010 at 11:16 am

{ 19 comments… read them below or add one }

John Davis March 19, 2010 at 12:15 am

Hi Belinda,

Really starting to enjoy all things seo. You have shown the huge difference between short and long tail keywords. Keep it comming.

Cheers
John

Reply

BelindaO March 21, 2010 at 4:29 am

Thanks John,

I am glad you are enjoying my posts, will keep them coming……..

Cheers!

Belinda

Reply

Wal Heinrich March 22, 2010 at 7:08 am

I agree that Market Samurai is the way to go, Belinda. In my business, tho, I find it difficult to find any long tails that are worthwhile. Market Samurai, fortunately, tells me this and it’s not as if I am using long tails blindly.
.-= Wal Heinrich´s last blog ..Think And Grow Rich Mindset Mastery =-.

Reply

David Moloney April 12, 2010 at 7:47 am

Hi Belinda,

Online competition is a battlefield. Choosing your battles (and therefore your niche) through longer tail word keywords can be the way to go. As long as you identify the opportunity and maintain tracking of the keywords.
.-= David Moloney´s last blog ..Eureka! Finding your Unique Selling Point =-.

Reply

BelindaO April 12, 2010 at 12:19 pm

Hi David,

Choosing the right keywords is certainly a challenge, but with so many great keyword research tools out there it makes the job so much easier.

Belinda

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BelindaO August 15, 2010 at 12:51 pm

Hi There,

Just checked my site and it seems to be loading fine, might just be your isp.

Cheers

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