Search Engine Keyword Research – Make It Your Business

by Cade Arnel on October 20, 2011

The importance of keywords

Search Engine Keyword ResearchEffective search engine optimization consists of many different parts.

Of course having a well-designed and search engine-friendly website is important, as is having high quality links present on your site.

However, the ‘keywords’ you are going to target is of great significance, so placing a high emphasise on your search engine keyword research up front, can significantly improve your search engine traffic results and conversion.

Having the relevant keywords will give you a higher ranking on search engines, increase traffic on your site and therefore, a higher potentially to increase your business sales.

The four fundamentals

Among other things, your keywords need to be:

  • Highly Relevant to your Niche.
  • Good Levels of Traffic
  • Relatively Low Competition
  • Good Levels Commerciality (buying keywords)
Here is a video from Market Samurai which demonstrates these concepts:
YouTube Preview Image

Keyword research tools

You might be wondering… how will I find the most appropriate and useful keywords for my online business. The answer to this is simple – Search engine keyword research.

The concepts of search engine keyword research are well worth your effort to understand, and proper application of these concepts can make a signifcant difference to the bottom line for you business.  To conduct effective keyword research, it is absolutely essential that you have a specialized keyword research tool that will help you to select the right keywords to target.

These tools supply us with keyword research reports with very valuable information such as the number of monthly searches, the degree of competition, the websites that are targeting the respective keywords and much more.

There are both free and paid tools that can help your get the job done. Personally I start with some of the free tools (below), and use the paid version of Market Samurai to really dig down to find the golden keywords, as I call them, and to track my ranking performance over time.

You can trial the Market Samurai software for free on the image below:

Try Market Samurai For Free!

Google keyword research

There are also free keyword research tools available on the web, and using Googles keyword research tools has always been one of the popular choices for online marketers.

This is because it is your best option to quickly isolate relevant Long-Tail Keywords from your base Short-Tail Keywords using Google-only data. Google has different keyword research tools that are free such as:

  • Google Adwords Keyword Tool (Ideal for exploration of niche and keyword ideas)
  • Google Trends (Ideal for studying traffic behaviors or seasonality of keywords)
  • Google Insights (Ideal to compare search volume across specific regions, categories, time frames and properties)

Other keyword research tools

There are also very helpful tools that are on the internet to assist in your search engine optimization. Sometimes there are niches that can be a challenge to find keywords with good traffic, and not to much competition, so using other keyword research tools can help uncover these golden keywords. Other tools to consider are

Targeting Keywords

Video Keyword Research Tools

Keyword Research Specialists

Sometimes businesses like to use a SEO Specialist to help them with their SEO needs, so they can focus on what they do best.

If your business would like some specialist help with search engine keyword research, contact us at Aussie Website Solutions for more info on our SEO Services. We can assist your business in targeting the appropriate keywords, rank #1, and driving more traffic to convert into customers.

Have a most outstanding day,

Cade Arnel ©2011

Try Market Samurai now for free!

{ 7 comments… read them below or add one }

Harry Lynn October 20, 2011 at 10:53 pm

G’day Cade,
Great advice presented in a logical manner. Reminded me to extract the digit and learn more about the Samurai.
Harry Lynn recently posted..Tribute to Peter ” Rusty ” McLeod Part 2My Profile


Cade Arnel October 21, 2011 at 10:27 am

Hi Harry.
Thanks for visiting.
Yes Market Samuari certainly provides lots to learn about SEO and Keyword Research.


Jan Littlehales October 21, 2011 at 7:58 am

Hi Cade,
Some good advice on search engine keyword research.
I mainly use Google Adwords Keyword Tool, and it’s recently been updated with some extra features.
Like you say, by selecting a great keyword/s you have the best chance of ranking well in search engines – and that’s what most website owners want.
Jan Littlehales recently posted..Roast Chicken – in Ten MinutesMy Profile


Jackie Stenhouse October 21, 2011 at 12:34 pm

I totally agree that you really need to spend some time researching keywords so the search engines can list you appropriately. It can get quite addictive at times and there are some days I spend way too much time on it.
Jackie Stenhouse recently posted..Can You Really Make Money Out Of Blogging?My Profile


Cade Arnel October 21, 2011 at 4:53 pm

Your right Jackie, keyword research can be really addictive sometimes.
It is certainly better to spent to much time on your keyword research than not
enough 😉


Lina October 23, 2011 at 11:05 am

Great to know that you’re offering SEO services including search engine keyword research. I’ll keep that in mind.


Cade Arnel October 28, 2011 at 5:54 pm

Hi Lina.
Yes we are now offering SEO Services, including Keyword Research, and both On-Page and Off-Page SEO Services.


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