Advantages of Having a Facebook Fan Page

by Belinda on May 2, 2010

Some interesting Facts about the Social Networking site Facebook

Facebook was founded in February 2004, it is a social networking site that helps people communicate more efficiently with their friends, family,co-workers and business colleagues.  Facebook is very simple to use, the site navigation gives users easy access to core functions and applications, for example a Facebook Fan Page.

FacebookFacebook Facts:

  • Facebook has more than 400 million active users.
  • 50% of active Facebook users log on to Facebook on any given day.
  • The average user has 130 friends.
  • People spend over 500 billion minutes per month on Facebook.
  • The average user is connected to 60 pages, groups and events.
  • The average user creates 70 pieces of content each month.
  • Every month, more than 70% of Facebook users engage with Platform applications.
  • More than 100 million Facebook users engage with Facebook on external websites every month.
  • There are more than 100 million active users currently accessing Facebook through their mobile devices.

These Facebook Facts are mind blowing and to think the site is only 6 years old, so the future is very exciting and the possiblities seem endless. Facebook is a very effective social networking tool were you can interact with like minded people to promote your business or web-site.

What are the Advantages of Having a Facebook Fan Page

A Facebook Fan Page is one of the most effective ways to market your business on Facebook. One of the biggest advantages of creating a Facebook Fan Page is that the number of fans is unlimited, unlike your personal profile where there are only so many friends you can have before Facebook rules that you must move to a fan page. So you can have as many fans on your Facebook Fan Page as you like.

A fan page is also good for SEO purposes, you can optimise your fan page using your tarketed keywords. The great thing is it will be picked up internally by Facebook as well as by all the major search engines.  Within a short time your page should start appearing in search results internally and externally.

A fan page is also a great way to build links. You can link content from your website, blog, and other social networking sites to your Facebook Fan Page and vice a versa.

How to Create a Facebook Fan Page

I found this short easy to follow video on How to create a Facebook Fan Page:-

YouTube Preview Image

How to Use the Facebook Fan Page to Promote your Business or Web-site

Once you have created your fan page, you need to build a fan base.  The best way to start getting fans is to send the standard suggestion message to all your existing contacts asking them to become a fan of your page. In addition, try asking those who join to ask some of their friends to join, this works best if you offer them some kind of incentive for recruiting.

Once you start gaining fans, make sure you utilize the fan page to its full advantage. The most important thing to do is simply interact with your fans by responding to each person who writes on your wall.  This creates discussion and buzz between your group members, maybe offer some kind of benefit or prize when you reach a certain number of Facebook fans.

Many major corporations are using the power of a Facebook Fan Page to drive traffic and increase sales, this type of targeted advertising is rapidly becoming one of the preferred forms of Internet Marketing for business’s across the globe.  So start your Facebook Fan Page today and  watch your business grow.

Cheers

BelindaO

Try Market Samurai now for free!

{ 10 comments… read them below or add one }

medical assistant May 3, 2010 at 4:40 am

Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!

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David Moloney May 3, 2010 at 12:10 pm

Hi Belinda,

Facebook is certainly taking the World by storm. In March 2010, Facebook was the most visited internet site (beating Google). As time progresses indications are it continue to be the dominant force in the interactive webspace. All businesses need a piece of this pie. And for small businesses this could never be easier – no need to wade through the endless red tape, committees and legalities that their big business cousins face. Go for it.
.-= David Moloney´s last blog ..Argh! 15 Mistakes That Damage Your Small Business =-.

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BelindaO May 3, 2010 at 12:46 pm

Totally agree David, we are heading for very exciting times.

Belinda

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Jazz Salinger May 4, 2010 at 8:21 am

Hi Belinda,

This is something I’m still ‘getting around’ to doing. Thanks for reinforcing why it’s such a great idea. Everything I read says that Facebook is a serious rival for Google. So, it definitely makes sense to make the most of what they offer.

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Gee May 7, 2010 at 12:40 am

Hi Belinda

Agree 100%. Since creating my fan pages my message has got out there very quickly. If you are in the right market the fans will search you out. This is what has happened to me. I don’t actively promote the pages apart from on my sites.
.-= Gee´s last blog ..Affiliate Marketing Books Can Help You On Your Way =-.

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Jan Littlehales May 7, 2010 at 7:59 am

The Facebook facts certainly are mind blowing. More than 400 million active users – wow! Thanks for info on fan page set up – simple and easy to understand. Jan
.-= Jan Littlehales´s last blog ..Chicken Stir Fry Recipe – in Ten Minutes =-.

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BelindaO May 10, 2010 at 12:02 pm

Hi Jan & Gee,

Facebook is certainly a very powerful tool, not to mention a great way to keep in touch with family and friends….

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CNA jobs May 23, 2010 at 8:53 am

Great site. A lot of useful information here. I’m sending it to some friends!

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Me June 30, 2010 at 7:20 am

Once I have created a fan page, how can I get an URL with the name of the company? For example: http://facebook.com/mediawatch/

Because in the fan page I have created, the URL is so long and has so many letters and numbers!!

I would be happy to recieve an answer..

Reply

BelindaO July 1, 2010 at 5:28 pm

Hi There,

You can change your URL to your company through http://www.facebook.com/username/, hope this helps, i will endeavor do a post next week and go into more detail if that helps.

Cheers

Belinda

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